The Yoast Analytics plugin lets you easily connect your website to Google Analytics and keep track of all your site traffic and key metrics in real-time.
Today's social media landscape is crowded, and organic reach (how many people see your content without paid promotion) can be limited.
Web development agencies can help you craft a data-driven strategy to cut through the noise and expand your social media following.
The Agency's Approach:
Goal Setting & Audience Research: They'll collaborate with you to define your social media goals (brand awareness, website traffic, lead generation) and research your target audience's demographics, interests, and social media habits.
Platform Selection: Based on your audience, they'll recommend the most suitable platforms (Facebook, Instagram, Twitter, etc.) to focus on.
Content Strategy & Creation: The agency can help develop a content calendar with engaging content formats (text, images, videos) that resonate with your target audience.
Social Media Management Tools: They may use scheduling tools to streamline content posting and analytics tools to track performance and measure success.